The Super Bowl of Advertising: How the Commercials Won the Game
- ISBN-10
- 1576601315
- ISBN-13
- 9781576601310
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2003-11-01
- Publisher
- Bloomberg Press
- Author
- Bernice Kanner
Description
Highlights more than three decades of Super Bowl advertising, offering a behind-the-scenes look at the making of Super Bowl commercials, and recounting marketing triumphs and failures.
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