One in a Billion: Xploring the New World of China
- ISBN-10
- 1576872963
- ISBN-13
- 9781576872963
- Series
- One in a Billion
- Category
- History
- Pages
- 143
- Language
- English
- Published
- 2006
- Publisher
- Power House Books
- Author
- Sandy Thompson
Description
China is a land of billions. A billion people, billions of dollars in spending power, and billions of hopes and dreams. Now, at the dawn of a new millennium, China is poised to be one of the greatest social and economic forces in world history. What few realize, though, is that over 95 percent of China's growth over the last two years has been generated by domestic demand. For brands to gain a foothold in this rapidly expanding economy, dollars are not enough. Nor is information, such as that gleaned from focus groups and traditional market research. To reach the 1.3 billion potential consumers in China, you need to understand: understand the people, their lives and motivations, ambitions and desires. And to move past knowledge to understanding, you need to Xplore.
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Other editions
-
- 2020-12-09
- 309 pages
- Paperback
- Rowman & Littlefield Publishers
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