A guide designed to encourage creative thinking in business offers techniques, hints, and tricks for generating ideas and offers dozens of success stories.
Thinkertoys: A Handbook of Business Creativity for the '90s
Linear thinkertoys. Intuitive thinkertoys. The spirit of koinonia.
From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways.
SCAMPER Solution: Put McDonald's to use in the real estate business. Kroc's company would lease and develop a site, then re-lease it to the franchisee, who would have to pay rent as well as franchise fees.
Thinker Toys
Bestselling creativity expert Michael Michalko shows that in every ?eld of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the ...
SCA/l/lPER5olution: Magnifythe burger and add new items to the menu. He created the popular Big Mac by way of a $10 ... SCAMPER Solution: Put McDonald's to use in the real estate business. Kroc's company would lease and develop a site, ...
Cracking Creativity is filled with exercises and anecdotes that will soon have you looking at problems and seeing many different solutions.
BRAND NEW'S revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models.
The Mini Habits system works because it's how our brains are designed to change. Note: This book isn't for eliminating bad habits (some principles could be useful for breaking habits).