Successful Marketing Strategy for High-tech Firms
- ISBN-10
- 1580537014
- ISBN-13
- 9781580537018
- Category
- Business & Economics
- Pages
- 304
- Language
- English
- Published
- 2004
- Publisher
- Artech House
- Author
- Eric Viardot
Description
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
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