Ditch the Pitch: The Art of Improvised Persuasion
- ISBN-10
- 1590791266
- ISBN-13
- 9781590791264
- Category
- Business & Economics
- Pages
- 176
- Language
- English
- Published
- 2014
- Publisher
- Select Books Incorporated
- Author
- Steve Yastrow
Description
"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--
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