Judo Strategy: Turning Your Competitors Strength to Your Advantage
- ISBN-10
- 1591391261
- ISBN-13
- 9781591391265
- Category
- Business & Economics
- Pages
- 270
- Language
- English
- Published
- 2002-12
- Publisher
- Harvard Business Press
- Authors
- David B. Yoffie, Mary Kwak
Description
Judo, often translated as "the way of gentleness, " is a century-old martial art that employs quickness and agility to help devotees overcome adversaries who seem to be more powerful. The authors turn these principles around for a corporate audience, showing how they can also be used to help companies battle bigger and stronger competitors.
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Other editions
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- 2001
- 274 pages
- Paperback
- Harvard Business Press
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