Authenticity: What Consumers Really Want
- ISBN-10
- 1591391458
- ISBN-13
- 9781591391456
- Series
- Authenticity
- Category
- Business & Economics
- Pages
- 299
- Language
- English
- Published
- 2007
- Publisher
- Harvard Business Press
- Authors
- B. Joseph Pine, James H. Gilmore
Description
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.
Get the book
Other editions
-
- 2022
- 193 pages
- Paperback
- Rowman & Littlefield
-
- 2020-09-14
- 199 pages
- Ebook
- Springer Nature
-
- 2018-01-06
- 288 pages
- Ebook
- House of Anansi
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