Discovery-driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Discovery-driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
ISBN-10
1591396859
ISBN-13
9781591396857
Category
Business & Economics
Pages
249
Language
English
Published
2009-01-01
Publisher
Harvard Business Press
Authors
Ian C. MacMillan, Rita Gunther McGrath

Description

Based on extensive research and the authors' combined thirty years of experience, Discovery-Driven Growth provides a breakthrough system for managing strategic growth. You will learn how to identify and prioritize your company's full portfolio of opportunities - from new product lines to entirely new businesses. The authors then show how to best execute specific initiatives, test major project assumptions, and develop a culture that values disciplined experimentation and learning over meeting mindless and unrealistic goals. Tools for dealing with each challenge are backed by examples from companies, from small firms to global giants, that have successfully put these methods into practice.

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