Trading Up: The New American Luxury

Trading Up: The New American Luxury
ISBN-10
1591840139
ISBN-13
9781591840138
Series
Trading Up
Category
Business & Economics
Pages
316
Language
English
Published
2003
Publisher
Allen Lane
Authors
Michael Silverstein, John Butman, Neil Fiske

Description

A guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "New Luxury" companies.

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