The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
- ISBN-10
- 1591841038
- ISBN-13
- 9781591841036
- Category
- Business & Economics
- Pages
- 183
- Language
- English
- Published
- 2005
- Publisher
- Penguin
- Author
- Seth Godin
Description
Presents a group of business thinkers who draw on the philosophies of Seth Godin's Purple Cow, using case stories to illustrate the development and promotion of ideas which will embrace change, take risks, and stand out in the market.
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