Big Bang Disruption: Strategy in the Age of Devastating Innovation

Big Bang Disruption: Strategy in the Age of Devastating Innovation
ISBN-10
1591846900
ISBN-13
9781591846901
Category
Business & Economics
Pages
271
Language
English
Published
2014
Publisher
Penguin
Authors
Paul Nunes, Larry Downes

Description

"It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your stategy before you even begin to grasp what's happening. Never mind the "innovator's dilemma"--This is the innovator's disaster. And it's happening in nearly every industry. The good news is that any business can master the strategy of the start-ups. In our summary of 'Big Bang Disruption : Strategy in the Age of Devastating Innovation', Larry Downes and Paul Nunes identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and gettin out while there's still time." --Back cover.

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