Services Marketing: Operations Management And Strategy
- ISBN-10
- 1592600476
- ISBN-13
- 9781592600472
- Series
- Services Marketing
- Category
- Business & Economics
- Pages
- 460
- Language
- English
- Published
- 2003-08-01
- Publisher
- Atomic Dog Pub Incorporated
- Authors
- Kenneth E. Clow, David L. Kurtz
Description
Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach than the marketing of tennis shoes, cola drinks, or a sporting good store. Services Marketing provides the information and develops the skills necessary to understand and take advantage of that unique skill.
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Other editions
-
- 2021-10-15
- 684 pages
- Ebook
- World Scientific
-
- 2016-03-29
- 800 pages
- Ebook
- World Scientific Publishing Company
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