Gallagher, P. (2009), Henning Mankell creates a 'female Wallander' following star's suicide, The Observer, 27 December http://www. ... Wirtz, J. and Chew, P.L. (2003), Essentials of Services Marketing, Pearson Education, London.
The ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing.
The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many...
Test Bank - Marketing 9e
YOU NEED TO GO VIRAL It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how.
Grademaker Study Guide - Marketing, 9e
Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles.
Strategic Marketing Management, 9th Edition
This edition also presents current content on social media, digital marketing, ethics, globalization, and marketing technology interface. - Publisher.