Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies
ISBN-10
1594205582
ISBN-13
9781594205583
Series
Scale
Category
Business & Economics
Pages
479
Language
English
Published
2017
Publisher
Penguin
Author
Geoffrey B. West

Description

"Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks... Fascinated by issues of aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science, creating a new understanding of energy use and metabolism: West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other... West's work has been gaming changing for biologists, but then he made the even bolder move of exploring his work's applicability...and applied...[it] to the business and social world."--

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