The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time—and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers—without the cost of a traditional big budget campaign!
Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 ÒClassified secretsÓ that will help autho
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens.
New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business Jay Conrad Levinson. GUERRILLA MARKETING ATTACK New Strategies , Tactics , and Weapons for Winning Big Profits for Your Small Business Jay Conrad ...
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Presents strategies for achieving career goals and receiving new opportunities in the twenty-first century, emphasizing the importance of networking, building strong relationships, and doing good work.
This book will guide marketers into the world of positioning and selling products and services.
Equally vocal has been Jack Larsen, president of the Halo Corporation, which last year acquired leases to the disputed property. "Our environmental impact study showed Halo's proposal will not adversely affect the area," said Larsen.
Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm.
"Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments.
This book is one more ticket to your trip to your Guerrilla Top.” —Al Lautenslager, www.marketforprofits.com “Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small ...