No BS Marketing to Seniors and Leading Edge Boomers
- ISBN-10
- 1599184508
- ISBN-13
- 9781599184500
- Category
- Business & Economics
- Pages
- 263
- Language
- English
- Published
- 2012-10-08
- Publisher
- Entrepreneur Press
- Authors
- Dan S. Kennedy, Chip Kessler
Description
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
Get the book
Similar books
-
No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local...
By Dan S. Kennedy, Jeff SlutskySeveral of them were about co-authors of Levinson's who wrote books in the Guerrilla series. These included Guerrilla Tele-Selling, Guerrilla PR, and Guerrilla Negotiations. So these articles were added to the other articles on our ...
-
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
By Dan S. KennedyAnd this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you’re dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent.
-
The Best of No BS: The Ultimate No Holds Barred Anthology
By Dan S. KennedyNow, this ultimate collection of Kennedy's best sales and marketing wisdom showcases the best content from the legendary millionaire maker himself.
-
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
By Dan S. KennedyKennedy dares marketers to dramatically simplify their marketing, refocusing on what works.
-
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
By Dan KennedyIn my book No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors, in Chapter 15 (“The Power of Stress Reduction”), I share an example of a marketing device and copy we routinely use with professional practices, ...
-
No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity...
By Dan S. KennedyNo B.S. Direct Marketing for NON-Direct Marketing Businesses, 2nd Edition No B.S. Guide to Maximum Referrals & Customer ... 2nd Edition No B.S. Guide to Powerful Presentations: The Ultimate No-Holds Barred Plan to Selling Anything with ...
-
No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity...
By Dan KennedyIn this latest edition, Kennedy tackles the technology of today and delivers new insights and tools for boosting personal productivity in keeping with his “less is more” approach.
-
The Entrepreneur's Secret to Creating Wealth: How the Smartest Business Owners Build Their Fortunes
By Chris HurnTHANK YOU to all those who reviewed this book and wrote glowing endorsements (and haven't already been mentioned): T. Harv Eker; Jay Goltz; Norm Brodsky; Eric Abrahamson; Sally Hogshead; Bill Taylor; Sam Calagione; David Morey; ...
-
No B. S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
By Dan S. KennedyIn the No B.S. Series, Published by Entrepreneur Press: No B.S. Guide to Direct Marketing for Non-Direct Marketing Businesses No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors (with Chip Kessler) No B.S. Guide to ...
-
The Wounded Physician Project
By MD, FACS, FACOGSuccess Is an Inside Job – Lee Milteer, © 2005, ISBN 1-57174-1194. Yes: 50 Scientifically Proven Ways to Be Persuasive – Robert B. Cialdini, Noah Goldstein, Steve Martin - © 2008, ISBN-10: 1-4165-7096-9. The 12 Factors of Business ...