Mass Customization: An Enterprise-wide Business Strategy ; how Build to Order, Assemble to Order, Configure to Order, Make to Order,...

Mass Customization: An Enterprise-wide Business Strategy ; how Build to Order, Assemble to Order, Configure to Order, Make to Order,...
ISBN-10
1600051464
ISBN-13
9781600051463
Series
Mass Customization
Category
Business & Economics
Pages
112
Language
English
Published
2009
Publisher
Happy About
Author
David J. Gardner

Description

Gardner explains how to bring a company into alignment with mass customization (also known as build to order, assemble to order, configure to order, make to order, and engineer to order). He also reviews why mass customization must be viewed as an enterprise-wide business strategy, not merely a departmental initiative.

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