How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators

How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators
ISBN-10
1607097702
ISBN-13
9781607097709
Category
Education
Pages
266
Language
English
Published
2010-12-16
Publisher
R&L Education
Author
Johanna M. Lockhart

Description

How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.

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