This fully updated overview of fashion retailing surveys the global expansion of retailers into the US market and US-based retailers to global markets.
This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology.
Features: -covers "must know" aspects of fashion retailing: the role of research, choosing the store's location and layout, recruiting and training employees, accounting, buying and pricing, and advertising and promotion...
Journal of Global Fashion Marketing, 3(2), 81–88. https:// doi.org/10.1080/20932685.2012.10593110 Kim, H. Y., Lee, Y., Cho, E., & Jung, Y. J. (2020). Digital atmosphere of fashion retail stores. Fashion and Textiles, 7 (1), ...
This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology.
1 2. Comparison of online fashion retailing to retail banking and management consulting regarding Silvestro et al.'s classification model........................................................................ 1 2.1 Comparison to retail ...
I enjoyed all of them, especially the golf tournaments that meant a day away from the office, no writing deadlines, lots of good food and talk, and as much free booze as I could swill without falling flat on my face.
The text provides an overview of current trends in retailing, including the growth of nonstore retailing, the importance of private labels, and corporate social responsibility.
Success of retailing depends on service quality which makes customers satisfied. Repeated satisfaction will build loyalty to the firm. This is the aim of all firms.
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both ...
She has published a number of papers and made contributions to books, mainly onareas of fashion marketing. Her current research explores ways of increasing the speed in thefashion supply chain.