Terms of Engagement
- ISBN-10
- 1609941950
- ISBN-13
- 9781609941956
- Series
- Terms of Engagement
- Language
- English
- Published
- 2010
- Author
- Richard H. Axelrod
Description
Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm-in which leaders "light a fire" under employees-actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone-not just select committees or working groups-enthusiastically committed to organizational transformation. This revised edition features new interviews-everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk-and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.
