Rudolph the Red-Nosed Reindeer: An American Hero

Rudolph the Red-Nosed Reindeer: An American Hero
ISBN-10
1611689759
ISBN-13
9781611689754
Series
Rudolph the Red-Nosed Reindeer
Category
Social Science
Pages
224
Language
English
Published
2016-10-04
Publisher
University Press of New England
Authors
Jr., Ronald D. lankford

Description

Ronald D. Lankford has written the definitive history of this iconic and much-loved Christmas character. Rudolph the Red-Nosed Reindeer was the creation of Robert May, a staff copywriter who wrote the original poem as a Montgomery Ward Christmas giveaway in 1939. More than 2.4 million copies were printed and given away that holiday season. Thus the legend began. Johnny Marks adapted the poem into what would become the Gene Autry hit "Rudolph the Red-Nosed Reindeer," which instantly became - and still remains - one of the most popular Christmas songs of all time. The legend of Rudolph soared even higher with the Rankin/Bass stop-motion television special in 1964, which has gone on to inspire a cottage industry of toys and decorative items. In this festive and informed look at the most famous reindeer of all, Lankford discusses all of Rudolph's iterations, including comic books, sequels, advertising tie-ins, movies, and much more. Lankford has produced the first complete history of Rudolph that both celebrates and explains the undying popularity of Rudolph and his friends. The result is both a glowing tribute and a rigorously researched biography that will appeal to fans and lovers of classic American holiday culture.

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