Tough Sell: Fighting the Media War in Iraq
- ISBN-10
- 1612349099
- ISBN-13
- 9781612349091
- Series
- Tough Sell
- Category
- History
- Pages
- 328
- Language
- English
- Published
- 2017-05-01
- Publisher
- U of Nebraska Press
- Author
- Tom Basile
Description
Like the War on Terror, the Media War rages on. More than ever, America’s ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age. Tom Basile takes readers behind the scenes during his time as a civilian advisor in Iraq during the Iraq War, describing his mission and the struggle to communicate about the war as it became more deadly and less popular at home. The U.S.-led coalition wasn’t merely engaged in a fight to build a more tolerant, participatory society against incredible odds. It was also in a constant clash with forces that influenced public perception about the mission. During those difficult years, it became clear that warfare was now, more than ever, a blend of policy, politics, and the business of journalism. Basile critiques the media’s reporting and assesses the Bush administration’s home-front communications strategy to argue that if policymakers fail to effectively articulate their strategy, manage their message, and counter misinformation, they will find themselves unable to execute that policy. That, Basile argues, places the United States at great risk. Tough Sell blends Basile’s personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror.
Get the book
Other editions
Similar books
-
Selling in Tough Times: Secrets to Selling When No One Is Buying
By Tom HopkinsNow, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them.
-
Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier, in Tough Markets
By Brian TracyShares principles for sales success, covering such topics as "Active as If It Were Impossible to Fail," "Dedicate Yourself to Continuous Learning," "Make Every Minute Count," and "Know how to Close the Sale." 30,000 first printing.
-
Sell Your Home in a Tough Market - Now!!!: Practical Advice That Gets Results!
By Crissie CuddSellers can't afford to make mistakes that cost them a buyer. This book offers step by step instructions from preparing the home to sell, to pricing, and marketing the home.
-
How to Sell Homes in a Tough Market: 25 Successful Tips Every Realtor Should Know. Hilarious Laugh-Out-Loud Examples to Help...
By Jonathan F. GoforthThis book is a valuable tool for every agents toolbox!
-
How to Sell and Manage in Tough Times and Tough Markets: You Can Thrive, Not Just Survive in Tough Times!
By Tom ReillyHow to Sell and Manage in Tough Times and Tough Markets: You Can Thrive, Not Just Survive in Tough Times!
-
The Tao of Sales: The Easy Way to Sell in Tough Times
By E. Thomas BehrThe author's response to the Tao te ching offers business techniques that integrate the traditional Chinese philosophy with the business environment of the 1990s
-
How To Sell When Nobody's Buying: (And How to Sell Even More When They Are)
By Dave LakhaniHow to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities.
-
Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn
By Paul ReillyHow do they do it? What do they do to thrive through adversity? Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times.
-
Selling Professional and Financial Services Handbook
By Scott Paczosa, Chuck PeruchiniThus they will buy services from the sellers who can help them detect, understand, and cope with what’s coming their way. This handbook outlines a systematic way of becoming such a valued resource.
-
The Art of Selling Yourself: The Simple Step-by-Step Process for Success in Business and Life
By Adam Riccoboni, Daniel CallaghanIn short, this book will make you a pro at selling your most important asset—yourself!