The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise
- ISBN-10
- 1613631324
- ISBN-13
- 9781613631324
- Category
- Business & Economics
- Pages
- 234
- Language
- English
- Published
- 2013-11-12
- Publisher
- University of Pennsylvania Press
- Authors
- Ian C. MacMillan, James D. Thompson
Description
Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
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- 2013-11-12
- 234 pages
- Ebook
- University of Pennsylvania Press
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