The Tipping Point: How Little Things Canmake a Big Difference
- ISBN-10
- 1613836317
- ISBN-13
- 9781613836316
- Series
- The Tipping Point
- Category
- Business & Economics
- Pages
- 301
- Language
- English
- Published
- 2002
- Publisher
- Perfection Learning
- Author
- Malcolm Gladwell
Description
According to Malcolm Gladwell, small changes have been shown to be more effective than large ones in tipping or creating either positive or negative epidemics in areas as widely varied as human health, society, and culture.
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