Winning the Zero Moment of Truth - ZMOT
- ISBN-10
- 1614302480
- ISBN-13
- 9781614302483
- Language
- English
- Publisher
- Zero Moment of Truth
Description
For consumers, the Zero, First and Second Moments of Truth are growing closer by the minute. The most obvious example is that moment at the store shelf: the one where you're discovering, making decisions, buying and sharing what you ...
