Ad Women: How They Impact What We Need, Want, and Buy
- ISBN-10
- 1615920684
- ISBN-13
- 9781615920686
- Category
- Business & Economics
- Pages
- 415
- Language
- English
- Published
- 2012-12-27
- Publisher
- Prometheus Books
- Author
- Juliann Sivulka
Description
Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.
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