EMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience.
Built around the CIM e-Marketing Award, this book addresses an important area of marketing.
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment.
EMarketing: The Essential Guide to Marketing in a Digital World
INTRODUCTION TO E-MARKETING E-MARKETING —THE DYNAMIC DIALOGUE Simply put, e-marketing involves marketing online whether via web sites, banner ads, opt-in e-mail, interactive kiosks, interactive TV, mobiles or m-commerce — the e-tools.
(a) (b) (c) EC E-marketing (EM has some overlap with e-commerce (EC) and e-business E-marketing is broadly equivalent to e-commerce and e-business EB EC E-business encompasses e-marketing EM EB and e-commerce, but e-marketing involves ...
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing ...
Review: "This book is a fantastic guide to online marketing, and the Internet in general.
Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
The real benefits of SL can be exploited when companies: 1) use the interactive and cooperative capabilities of the new medium and build a personal community environment for each customers, 2) consider each customer as an individual ...