Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
This Workbook includes: Five (5) easy-to-follow phases of the logo design process--Plan, Play, Polish, Pitch, Package--complete with tips, tricks and best practices.
Presents information on the fundamentals of graphic design and color theory, providing tips on ways to talk to clients about color and how to use color in presentations.
This is the best Logo Design Workbook Guide that every designer should have, With this book you can make a lot of designs in less time and more creativity, And help you to practice more and more to get amazing results.
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work.
"The work included provides a dynamic cross section of the publicly consumed reading material available today.
In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works.
This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.
This is the best Logo Design Workbook Guide that every designer should have, You can buy this book for your kid to help him to learn design, drawing or architect .If you are already a designer ,with this book you can make a lot of designs ...