Logo Design Workbook: A Hands-On Guide to Creating Logos
- ISBN-10
- 1616736348
- ISBN-13
- 9781616736347
- Category
- Design
- Pages
- 240
- Language
- English
- Published
- 2006-03-01
- Publisher
- Rockport Publishers
- Authors
- Sean Adams, Noreen Morioka, Terry Lee Stone
Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
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Other editions
-
- 2006-03-01
- 240 pages
- Paperback
- Rockport Publishers
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