The Trademark Guide: How You Can Protect and Profit from Trademarks (Third Edition)

The Trademark Guide: How You Can Protect and Profit from Trademarks (Third Edition)
ISBN-10
1621536327
ISBN-13
9781621536321
Category
Law
Pages
272
Language
English
Published
2018-06-05
Publisher
Allworth
Author
Lee Wilson

Description

"A highly accessible text." —Lawyers Weekly A User-Friendly Handbook on Understanding Trademarks Trademarks are a crucial part of the American economy. In plain language with scores of real-life examples, this new edition of The Trademark Guide draws on Wilson's experience and addresses issues important to both would-be trademark owners and those who already own trademarks, including: How to choose a trademark without risking a lawsuit How trademark rights are gained and perfected How to use a trademark properly What constitutes trademark infringement What to do if your trademark is infringed How trademark law applies to new media And much more Completely updated to reflect recent court decisions and changes in the law, this edition features an Internet trademark resources list and expanded information on trademarks in the digital world. Packed with examples, FAQs, and a glossary, The Trademark Guide, Third Edition, will become the go-to for anyone with questions about the complexities of trademark law.

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