Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
- ISBN-10
- 1625274491
- ISBN-13
- 9781625274496
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2015-01-20
- Publisher
- Harvard Business Review Press
- Authors
- W. Chan Kim, Renee Mauborgne
Description
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
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