What is Strategy?: An Illustrated Guide to Michael Porter
- ISBN-10
- 1633698238
- ISBN-13
- 9781633698239
- Category
- Business & Economics
- Language
- English
- Published
- 2020
- Authors
- Joan Magretta, Heinrich Zimmermann
Description
This short, entertaining guide explains and demystifies Michael Porter's core strategy concepts with engaging illustrations, a charming and relatable cast of characters, and clear, simple captions. Here you'll find the classic Porter framework - industry structure and the Five Forces, competitive advantage and the value chai - as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption
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