Omni-Channel Retailing: A Strategy for Retailers to Thrive in the Covid-19 Pandemic and Beyond

Omni-Channel Retailing: A Strategy for Retailers to Thrive in the Covid-19 Pandemic and Beyond
ISBN-10
1663226946
ISBN-13
9781663226945
Pages
260
Language
English
Published
2021-09-17
Publisher
iUniverse
Author
Ken Kwong-Kay Wong

Description

The COVID-19 pandemic is rewriting the rules of retail. A growing number of shoppers now rely on same-day delivery, curbside pickup, in-home/in-car delivery, and AI-powered drive-thru to get their goods. To accommodate such a paradigm shift, retailers must undertake significant changes in their business models to become digitally enabled and data-driven. Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses today's retailers' challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts.

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