Summary of Steve Portigal's Interviewing Users
- ISBN-10
- 1669394921
- ISBN-13
- 9781669394921
- Category
- Business & Economics
- Pages
- 36
- Language
- English
- Published
- 2022-04-29T22:59:00Z
- Publisher
- Everest Media LLC
- Authors
- , Everest Media
Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 To design for users, you must first understand users. If you don’t already have that understanding, you must do some form of user research. #2 The team conducted another study, this time showing users the existing ink cartridges: black rectangles with text-heavy stickers. The users loved the new designs, exclaiming enthusiastically and caressing them. Regardless of methodology, there was no insight to be gained here. #3 Interviewing is the process of gathering information about users to support the organization when creating products, services, and more. It is a shared goal for user researchers to gather information about users to support the organization when creating products, services, and more. #4 The term ethnography is sometimes contentious, but it is simply referring to interviewing users. It is a deep understanding of people that informs design and business problems.
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