Newsworthiness Now: 9 Ways to Be Your Own Publicist and Make the Media Work for You
- ISBN-10
- 173498614X
- ISBN-13
- 9781734986143
- Language
- English
- Published
- 2022-10-27
- Author
- Arthia Nixon
Description
KNOW YOUR NEWSWORTHINESS. CREATE YOUR VISIBILITY. MAKE THE MEDIA WORK FOR YOUThere are those with great stories and then there are those whose stories get picked up by media outlets. There are those who have visions and there are those who understand the power of visibility. You know you have what it takes to be a household name and you know you need the news to help establish your credibility, tell your story and market you to the masses. You need to see beyond your community and go statewide, national and international with your expertise, your brand and your story. This is where award-winning journalist and sought-after publicist Arthia Nixon comes in to share industry secrets and teach you how to be your own publicist or at least understand what the public relations team does (and what all those terms mean). Trained and mentored by pioneers in journalism, several press association awards to her name and nods of approval from colleagues and clients, Thia shares the blueprint that will help you propel your publicity efforts while saving time and money.NEWSWORTHINESS NOW WILL TEACH YOU HOW TO: Pitch your story to reporters to get resultsPrepare your media kits and one sheets to stand out Source contact information for top tier publicationsUnderstand how to get placed without paying, as well as the shift in sponsored content and pay to placeWhat to do after you've been in the media to get even more visibility Understand the difference between a reporter, a publicist, a distributor and moreAnswer the common questions reporters ask Understand the importance of when to and when not to do seasonal placements
