Introduction to Marketing: A Value Exchange Approach

Description

"Most of the authors of this book have been involved in marketing either as teachers, researchers or practitioners for some time.

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Other editions

• 

  Introduction to Marketing: Theory, Application, Implementation

  • 2015-08-30
  • - pages
  • Paperback
  • -
• 

  Introduction to Marketing

  • 2011
  • 777 pages
  • Paperback
  • -
• 

  Introduction to Marketing

  • 2009-01
  • 708 pages
  • Paperback
  • -
• 

  Introduction to Marketing

  • 2006
  • 736 pages
  • Paperback
  • -

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