Strategic Sport Marketing
- ISBN-10
- 174175626X
- ISBN-13
- 9781741756265
- Series
- Strategic Sport Marketing
- Category
- Business & Economics
- Pages
- 367
- Language
- English
- Published
- 2009-01
- Publisher
- Allen & Unwin Academic
- Authors
- Hans Westerbeek, David Shilbury, Shayne Quick
Description
A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.
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