Business Driven Information Systems
- ISBN-10
- 1743070551
- ISBN-13
- 9781743070550
- Series
- Business Driven Information Systems
- Category
- Business
- Pages
- 582
- Language
- English
- Published
- 2012-09-15
- Authors
- Paige Baltzan, Kathy Lynch, Peter Blakey
Description
Business Driven Information Systems 2nd edition takes a contemporary approach by discussing how business initiatives should ultimately drive technology choices.This edition offers an impressive variety of new case studies - real world examples of MIS in action- including coverage of Wikileaks, Myki and Apple innovations. Integrated coverage of mobile technologies, cloud computing and social networking reflects the emerging business environments that await today's business graduate.Business Driven Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline.
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