Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of...
Presents McLuhan's predictions of dramatic technological innovations that have changed how we communicate.
in this respected and well - established publication , then edited by Allen Tate , his first sympathetic ear outside his own immediate circle . Under Tate , the magazine reflected many of McLuhan's own interests : New Criticism ...
—Thomas S. Kuhn, The Structure of Scientific Revolutions, pp. 21-22 Opposite (d): The Organization of Ignorance. For example, consider: ...They had, that is, achieved a paradigm that proved able to guide the whole group's research.
Who better than Douglas Coupland, a true child of Marshall McLuhan, to interpret the life and work of the communications guru?
With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day.
The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
This book is the essential archive of his constantly surprising vision.
They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said.
A McLuhan mosaic / Marshall McLuhan / - Herbert Marshall McLuhan / Claude T. Bissell / - Technology and the human dimension / Marshall McLuhan, Louis Forsdale / - McLuhan...