Strategic Marketing in Tourism Services
- ISBN-10
- 1780520700
- ISBN-13
- 9781780520704
- Category
- Business & Economics
- Pages
- 418
- Language
- English
- Published
- 2012-05-10
- Publisher
- Emerald Group Publishing
- Authors
- Rodoula H. Tsiotsou, Ronald E. Goldsmith
Description
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
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