Logo: The Reference Guide to Symbols and Logotypes

Logo: The Reference Guide to Symbols and Logotypes
ISBN-10
1780671806
ISBN-13
9781780671802
Category
Design
Pages
352
Language
English
Published
2015-02-10
Publisher
Laurence King Publishing
Author
Michael Evamy

Description

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Other editions

Similar books

  • Designing Type: Second Edition
    By Karen Cheng

    Centaur • Monotype Bruce Rogers with punchcutter Robert Wiebking Bembo • Monotype Frank Hinman Pierpont, ... Kai Bernau and Susana Carvalho Bodoni • Monotype Originating designer Giambattista Bodoni; adapted for Monotype by Sol Hess.

  • The Art of Looking Sideways
    By Alan Fletcher

    A primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and ...

  • Hollywood Intuition: It's What Separates Fashion Victims from Fashion Victors!
    By Karen Salmansohn, Jaye Hersh

    This July will see the launch of "Hollywood Intuition"-Hersh'sexciting line of accessories for the fashionista on a budget.Accompanying the splash debut of this exclusive accessoriesline, Hollywood Intuition the book, offers in print for ...

  • Arne Jacobsen: Compact Design Portfolio
    By Christopher Mount, Arne Jacobsen, Marisa Bartolucci

    Arne Jacobsen's furniture, such as his classic Ant Chair and Egg Chair, have become world-famous exemplars of Danish modern design. This book includes some of his most significant work, with an overview from established design writers.

  • Digital Textile Printing
    By Susan Carden

    ... here–here, here Awaken project here Bankes, H. here Banks, J. here Barber, E. here Barrett, E. here batik here, here–here, here Beckow, S. here Beddard, H. here Bell, Thomas here, here Benjamin, W. here–here, here, here–here Biggs, ...

  • Functional Clothing Design: From Sportswear to Spacesuits
    By Susan M. Watkins, Lucy Dunne

    Daniels, G. 1952. “The 'Average Man'?” Contract AF1860030, Report #0302010. Wright-Patterson AFB: Air Force Aerospace Medical Research Lab. de Bono, E. 1985. Lateral Thinking. New York: Viking Penguin. ———. 1999. Six Thinking Hats.

  • Camp: Notes on Fashion
    By Andrew Bolton, Karen Van Godtsenhoven, Amanda Garfinkel

    II/7–II/8 Sontag, “Notes on 'Camp,'” p. 518, Note 8 pp. II/9–II/11 Sontag, “Notes on 'Camp,'” p. 528, Note 49 pp. II/12–II/13 Sontag, “Notes on 'Camp,'” p. 527, Note 45 pp. II/14–II/17 Mark Booth, Camp (London: Cameron Books, 1983), p.

  • Druids, Celts, and Romans: The Founders of Europe
    By James Francis Smith, Sean Judy

    Author James Francis Smith Smith's 350-page narrative-history illustrates the Celts deference of women as leaders and warriors to that exhibited by Rome.

  • Reader's Companion: A Book Lover's Guide to the Most Important Books in Every Field of Knowledge as Chosen by the...
    By Fred Bratman, Scott Lewis

    Politicians, historians, movie stars, religious figures, and authors offer suggestions for the finest books in a wide range of fields and reveal those titles that have most affected their lives,...

  • Design Your Life: The Pleasures and Perils of Everyday Things
    By Ellen Lupton, Julia Lupton

    Use this book to gain control over your environment and tap into the power of design to communicate with friends, family, and the world.