Handbook of Management and Creativity
- ISBN-10
- 1781000972
- ISBN-13
- 9781781000977
- Category
- Business & Economics
- Pages
- 424
- Language
- English
- Published
- 2014-01-01
- Publisher
- Edward Elgar Publishing
- Authors
- Stephen Cummings, Chris Bilton
Description
'In many organisations creativity is so often seen as the preserve of a small number of people with "artistic temperaments" but in my experience all sorts of people have creative abilities which can be used to the benefit of a "creative" organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.' - Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000-2004
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