Handbook on Ethics and Marketing
- ISBN-10
- 1781003432
- ISBN-13
- 9781781003435
- Category
- Business & Economics
- Pages
- 456
- Language
- English
- Published
- 2015-06-29
- Publisher
- Edward Elgar Publishing
- Author
- Alexander Nill
Description
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
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