International Business Strategy in Emerging Country Markets: The Institutional Network Approach
- ISBN-10
- 1781008361
- ISBN-13
- 9781781008362
- Category
- Business & Economics
- Pages
- 324
- Language
- English
- Published
- 2008-03-01
- Publisher
- Edward Elgar Publishing
- Author
- Hans Jansson
Description
The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.
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