Review of Marketing Research

Description

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.

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Other editions

• 

  Review of Marketing Research: Special Issue - Marketing Legends

  • 2011-07-21
  • 376 pages
  • Ebook
  • Emerald Group Publishing
• 

  Review of Marketing Research

  • 2010-12-02
  • 307 pages
  • Ebook
  • Emerald Group Publishing
• 

  Review of Marketing Research

  • 2008-11-01
  • 216 pages
  • Ebook
  • Emerald Group Publishing
• 

  Review of Marketing Research

  • 2008-01-01
  • 224 pages
  • Ebook
  • Emerald Group Publishing

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