Handbook on Place Branding and Marketing
- ISBN-10
- 1784718602
- ISBN-13
- 9781784718602
- Category
- Business & Economics
- Pages
- 272
- Language
- English
- Published
- 2017-06-30
- Publisher
- Edward Elgar Publishing
- Author
- Adriana Campelo
Description
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
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