Handbook of Behavioral Industrial Organization

Handbook of Behavioral Industrial Organization
ISBN-10
178471898X
ISBN-13
9781784718985
Pages
584
Language
English
Published
2018
Publisher
Edward Elgar Publishing
Authors
Victor J. Tremblay, Carol Horton Tremblay, Elizabeth Schroeder

Description

The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinking, salience, shrouded attributes, cognitive dissonance, motivated reasoning, confirmation bias, overconfidence, status quo bias, social cooperation and identity. Additional chapters consider industry issues, such as sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. The Handbook features a wide array of methods (literature surveys, experimental and econometric research, and theoretical modelling), facilitating accessibility to a wide audience.

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