The Logo Design Idea Book: (Logo Beginners Guide, Logo Design Basics, Visual Branding Book)
- ISBN-10
- 1786274124
- ISBN-13
- 9781786274120
- Category
- Design
- Pages
- 128
- Language
- English
- Published
- 2019-08-06
- Publisher
- Laurence King Publishing
- Authors
- Steven Heller, Gail Anderson
Description
The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Get the book
Similar books
-
Designing Type: Second Edition
By Karen ChengCentaur • Monotype Bruce Rogers with punchcutter Robert Wiebking Bembo • Monotype Frank Hinman Pierpont, ... Kai Bernau and Susana Carvalho Bodoni • Monotype Originating designer Giambattista Bodoni; adapted for Monotype by Sol Hess.
-
The Art of Looking Sideways
By Alan FletcherA primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and ...
-
Hollywood Intuition: It's What Separates Fashion Victims from Fashion Victors!
By Karen Salmansohn, Jaye HershThis July will see the launch of "Hollywood Intuition"-Hersh'sexciting line of accessories for the fashionista on a budget.Accompanying the splash debut of this exclusive accessoriesline, Hollywood Intuition the book, offers in print for ...
-
Arne Jacobsen: Compact Design Portfolio
By Christopher Mount, Arne Jacobsen, Marisa BartolucciArne Jacobsen's furniture, such as his classic Ant Chair and Egg Chair, have become world-famous exemplars of Danish modern design. This book includes some of his most significant work, with an overview from established design writers.
-
Digital Textile Printing
By Susan Carden... here–here, here Awaken project here Bankes, H. here Banks, J. here Barber, E. here Barrett, E. here batik here, here–here, here Beckow, S. here Beddard, H. here Bell, Thomas here, here Benjamin, W. here–here, here, here–here Biggs, ...
-
Functional Clothing Design: From Sportswear to Spacesuits
By Susan M. Watkins, Lucy DunneDaniels, G. 1952. “The 'Average Man'?” Contract AF1860030, Report #0302010. Wright-Patterson AFB: Air Force Aerospace Medical Research Lab. de Bono, E. 1985. Lateral Thinking. New York: Viking Penguin. ———. 1999. Six Thinking Hats.
-
Camp: Notes on Fashion
By Andrew Bolton, Karen Van Godtsenhoven, Amanda GarfinkelII/7–II/8 Sontag, “Notes on 'Camp,'” p. 518, Note 8 pp. II/9–II/11 Sontag, “Notes on 'Camp,'” p. 528, Note 49 pp. II/12–II/13 Sontag, “Notes on 'Camp,'” p. 527, Note 45 pp. II/14–II/17 Mark Booth, Camp (London: Cameron Books, 1983), p.
-
Druids, Celts, and Romans: The Founders of Europe
By James Francis Smith, Sean JudyAuthor James Francis Smith Smith's 350-page narrative-history illustrates the Celts deference of women as leaders and warriors to that exhibited by Rome.
-
Reader's Companion: A Book Lover's Guide to the Most Important Books in Every Field of Knowledge as Chosen by the...
By Fred Bratman, Scott LewisPoliticians, historians, movie stars, religious figures, and authors offer suggestions for the finest books in a wide range of fields and reveal those titles that have most affected their lives,...
-
Design Your Life: The Pleasures and Perils of Everyday Things
By Ellen Lupton, Julia LuptonUse this book to gain control over your environment and tap into the power of design to communicate with friends, family, and the world.