The Handbook of Managing and Marketing Tourism Experiences
- ISBN-10
- 1786352893
- ISBN-13
- 9781786352897
- Category
- Business & Economics
- Pages
- 584
- Language
- English
- Published
- 2016-11-09
- Publisher
- Emerald Group Publishing
Description
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
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