Research Handbook on Luxury Branding

Research Handbook on Luxury Branding
ISBN-10
1786436353
ISBN-13
9781786436351
Category
Business & Economics
Pages
368
Language
English
Published
2020-04-24
Publisher
Edward Elgar Publishing
Authors
Felicitas Morhart, Keith Wilcox, Sandor Czellar

Description

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.

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