From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
- ISBN-10
- 1787142388
- ISBN-13
- 9781787142381
- Category
- Business & Economics
- Pages
- 416
- Language
- English
- Published
- 2017-03-28
- Publisher
- Emerald Group Publishing
Description
This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
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